Dalena has more than 20 years’ experience in clothing design, textile manufacturing, merchandising and product sourcing for fashion retail. She served as a board member of a clothing factory supplying retail, before joining the wool industry in 2008. She managed brand developments for South African Merino wool products, including styling, wool textile innovation and marketing projects with retail partners.

Dalena was appointed as the Secretary General of the International Wool Textile Organisation, based in Brussels, Belgium, in June 2016. IWTO is the recognized global authority for standards in the wool industry and has been representing the interests of the wool textile trade since 1930. IWTO Members represent 26 countries and all stages of the wool pipeline. IWTO is a registered AISBL (non-profit).