Privacy Policy

1 Preamble

Challenge the Fabric is a cross industry collaboration initiated by Ekman & Co AB. The aim is to connect the supply chain of forest-based textiles, improve and enhance the perception of the MMCF textiles and impact towards a traceable and sustainable production to facilitate the market growth of sustainable cellulosic fibers.

Companies are, through their association with Challenge the Fabric, offered various collaboration opportunities. In connection with these opportunities, we may process
personal data.

The CTF Privacy Notice is information to you, as a private person and a CTF event participant, recipient of CTF communications, or business partner, and describes what personal data is processed, how and for what purpose, as well as your personal rights (EU only).

2 Data Controller

Challenge the Fabric AB , registration number 559162-3839 (part of Ekman Group) P.O. Box 230, 401 23 Gothenburg, Sweden Polhemsplatsen 5, 411 11 Gothenburg, Sweden>

E-mail address:

3 Personal data processed

Registration and signing up for events and newsletters (including expressed interest in offers, services, previous use of services, participation in events, or initiated contact), as well as being or becoming a business partner to CTF entails processing of personal data.

4 Categories of personal data subjects

a) Event participants

b) Recipients of newsletters and other communications (direct marketing via e-mail, text message and other digital channels such as social media, direct marketing from partners, production of event material for marketing purpose)

c) Business partners and potential business partners

5 Sources of personal data

a) Event participant application and registration form, and potentially photography,
video, and sound recordings from an event

b) Newsletter sign-up form (including checked box on event registration)

c) Business partners and potential business partners/Contracts, Internet, Credit reporting firms, Due Diligence research tools

6 Personal data processed

a) Name, contact details, title (based on the information on the registration form) and potentially photography, video, and sound recording from an event

b) Name, contact details, title 2

c) Name, contact details, title, company, IP-address, and possibly tax id number and date of birth

7 Purpose of processing of personal data

a) Administration of event application and registration (including food allergies and special dietary needs), communication before and during the event, administration of invoicing and payment of event fees and other services, followup and evaluation of an event. Photography, video and/or voice recordings may be used for marketing purposes in CTF’s channels.

b) Communication regarding upcoming events and other business and industry news

c) To conduct business and manage business partner relations, including due diligence as part of trade compliance regulations

8 Legal basis for processing of personal data

a) Voluntary/consent

b) Voluntary/consent

c) Contract, pending contract, legitimate interest (conduct business), international trade compliance laws

9 Recipients/category of recipients of personal data

a) Event registration administrators (Sweden and Switzerland)

b) Communications administrators (Sweden and Switzerland)

c) Companies within the Ekman Group, Credit insurance companies, auditors and others to fulfill business obligations, follow legal requirements and conduct business, and only when necessary and lawful

10 International transfer of personal data

a) Personal data may be transferred to Switzerland (for administrative purposes)

b) Personal data may be transferred to Switzerland (for administrative purposes)

c) Where necessary to conduct business and on a legal basis

11 Period data is kept

a) No more than 60 days after the completion of an event. Any submitted evaluation related to an event is kept for a period of three (3) years. Photos/videos and/or voice recordings will be kept and potentially used for one (1) year.

b) Until communications are no longer wanted (opt-out is available at any time), or two (2) years after latest activity (by activity means use of our services, participation in our events, contact or otherwise expressed interest in our services)

c) Per contract, per accounting, tax or business and compliance laws or per legitimate interest

12 Right to access, rectification, erasure, restrict processing and object to processing of personal data (EU only)

As a private person in the EU you have many rights regarding your personal data which is collected and stored. In summary, these include:

a) the right to transparency and access with respect to the personal data that is stored and processed

b) the right to corrections of any mistakes in the personal data and erasure in certain situations

c) the right to restriction of processing in certain circumstances

d) the right to object at any time to processing of personal data concerning you that is carried out based on our legitimate interest and you have specific reasons to object to such processing.

Forms for the above requests are available via

13 Right to portability (EU only)

The right to data portability, i.e. to receive personal data collected about you in a structured, commonly used and machine-readable format. Form for the above request is available via

14 Right to lodge complaint with a Data Protection Authority (EU only)

Supervisory authoritiesin each EU country will monitor the processing of personal data in accordance with the GDPR and complaints should be lodged directly with them.

Further information can be found at the bottom of this Privacy Notice.

Before any complaint is lodged with the DPA, the local Ekman Personal Data Protection Administrator, as well as the Ekman Personal Data Protection Control Group, should be contacted at

15 Right to compensation in case of a breach (EU only)

As a private person in the EU, you have the right to claim compensation for damages caused by any potential breach of data protection legislation.

16 Security measures

Technical and organizational measures have been implemented to protect personal data against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access and against all other unlawful forms of processing. These measures include, but are not limited to, the Ekman Personal Data Protection Policy, GDPR training of personnel, Whistleblowing service, IS/IT policies, The Ekman Personal Data Protection Control Group, internal audit function, Personal Data Protection Agreements (GDPR) with vendors/processors, GDPR instructions and Q&A for our personnel, consent forms, and other controls which might include passwords, backups, encryption, locks etc.

17 Questions and concerns

If you have any questions or concerns regarding protection of your personal data, please contact We will make every effort to resolve any concern you may have.
This Privacy Notice is also found at: Gothenburg, March 2022

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Introduction and welcome


Global Outlook


Sustainable Forestry


Forest to fabrics; the importance of sustainable forest practices

This panel discusses the importance of sustainable forest management. Topics
that will be discussed are centered around how sustainable forestry
management is defined, how farmers work with their forests to ensure and
protect the biodiversity, regeneration capacity and reforestation. The panel will
also discuss what sustainable forest management mean for different regions of
the world as well as how it influences sourcing strategies and the demands on
raw material suppliers.




Legislation, Policy, and Traceability

Over the last few years, we have seen an increase in legislation related to sustainability in textiles. For example, the EU Strategy for Sustainable and Circular Textiles will require the use of more sustainable and recycled materials as well as identification through the Digital Project Passport (DPP). Organizations such as the Textile Exchange are supporting the industry by developing standards to classify preferred materials. Also new startups are focusing on helping brands achieve visibility on their supply chains. How can fashion brands and suppliers alike navigate this new landscape? What role can stakeholders like innovators, NGO’s and industry organizations play? What is required to educate and disseminate knowledge on legislation, policy, and traceability? This panel will explore these important topics.




Committing to the future of Next Generation Solutions

This panel discusses the collective commitment at COP27 by brands such as Kering, H&M, Inditex to purchase over half a million tonnes of fibres stemming from Next Generation Solutions. The panel will address what this commitment means for the innovators in terms of the need for scaling, investments and partnerships and the potential challenges of reaching the scale needed.




Shaping the path forward

This panel will focus on how we can shape the path towards fashion’s sustainable future and highlight the possibilities within the MMCF field. It will discuss the importance of cross industry collaborations and how we can create long lasting change by engaging different stake holders from different industries. What can we learn from the development of other fibre categories or other industries? What will be critical to continue to grow in an innovative
and sustainable way?


Conclusion – Nina Elmersson – VP Innovare, Ekman


Challenge the Fabric 2023 will take place on May 9 – 10, in Milan

Cancellation/no show policy
If you have registered for the event but are no longer able to attend, we ask you to kindly notify us at the latest 14 days prior to the event. Please notify us via email at A cancellation fee of EUR 300 will be applied to registered attendees in case of no-show.