Nuba designed by Cameron Williams is a menswear brand defining the journey of youthful foreign bodies searching for their own nuance between heritage and cities.

Nuba’s mission is to inject a youthful, nuanced perspective of cultural heritage into western classical elegance. Styles embodied by mothers and fathers that, due to displacement, had to adapt to their new environment are contextualized through the sons of these mothers searching for this commonality in each other. Nuba characterizes this journey of adaptation in youth and the nuance created by embracing unfinished-ness and rejecting the need to completely exist in one culture or another.

Through primary research, photographing mothers and fathers traveling through multicultural areas of South London, Nuba witnesses the context of cultural clothing forming specific instances of gracefulness and resilience when superimposed with the signs of mundane urban everyday life. Nuba captures these instances through clothing and imagery, depicting sons finding their own distinction between the elegance of their mothers and the influences of their environment.

Nuba resolves this nuance with menswear that adds a sophisticated preparedness and resilience to youth, through tailoring and silhouettes that refine these cultural juxtapositions. With elegance and functionality, Nuba clothing characterises the journey of a youthful foreign body, traversing an exterior environment, foreign to their home language.