Polina Zakharkina, Consumer Insights professional and Brand strategist, Owner of Prologue.

With a strong background in brand strategy, consumer insights, and project management, Polina specializes in unlocking business potential through deep consumer understanding. Her experience spans leadership roles at Filippa K, where she spearheaded a major rebranding initiative, and at Lynxeye brand management consultants, where she developed and refined insight methodologies and translated consumer research into actionable brand strategies. Passionate about creating meaningful impact through consumer insights and brand strategy, Polina combines strategic vision with hands-on execution.