Paolina Russo merges futurism and nostalgia through community-driven craft and innovation. From their London-based studio, Paolina Russo and Lucile Guilmard bring together artisanal methods and industrial production, seamlessly connecting heritage craftsmanship and modern technology. By distilling the essence of craftsmanship to its core, the designers push it to new, modern directions.

Traditional crafts such as knitwear, natural dyeing, and wood carving are modernised and challenged, resulting in a unique aesthetic blend of folkloric tradition and futuristic innovation.

Paolina Russo thrives on a collaborative ethos, working hand-in-hand with the makers in factories. This unique approach enables the brand to continuously challenge and expand design boundaries.

Paolina Russo are the winners of the Zalando Visionary award 2023. The brand is a finalist of the LVMH Prize 2023, as well as of the International Woolmark Prize 2023. Paolina Russo is part of 1 Granary’s support and mentorship programme.