Petri Alava is a member of the Board of Directors of Haelixa and the founder and former CEO of Infinited Fiber Company. He led the development and scaling of innovative textile-to-textile recycling technology, building the company into a globally recognized solution over more than a decade. During this time, he secured over €100 million in funding from major brands including H&M Group, Inditex, Adidas, and Zalando. He also established more than €200 million in long-term offtake agreements with partners such as Patagonia and PVH, bringing deep expertise in scaling breakthrough innovations into industrial adoption