Jonatan is the CEO of Circulose, leading efforts to scale textile-to-textile recycling and drive sustainability in the fashion and textile industries. With a strong background in strategy, innovation, and sustainability, he is committed to building a more circular future.

Previously, Jonatan spent over 11 years at McKinsey & Company, where he was a Partner in the Consumer and Retail Practice and led the sustainability service line within the apparel, fashion, and textiles industry. In this role, he worked across the textile value chain, collaborating with brands, producers, textile innovation startups, and public sector stakeholders to drive sustainable transformation.

Now at Circulose, Jonatan continues to push the boundaries of innovation and sustainability