A visionary in her field, Jennie Rosén is dedicated to take fashion forward by encouraging collaborations within and across disciplines. Driven by design, culture and technology her focus is set on innovation to reform the fashion system on a regional and global level.

Swedish Fashion Council (SFC) is an industry organization that aims to guide the fashion industry into the future, establishing Sweden as the global leader of the industry’s new era. Through our thought leadership, initiatives and work with SFC [Incubator], SFC is one of the key players accelerating the transformation of the global fashion industry. With a strong community, SFC works to promote, educate, and innovate the fashion industry to become competitive, sustainable, and relevant in our changing world. SFC is owned by the Swedish Trade Federation.